Dial-a-Cheer

The Incidental Person, Apexart, NY, NY 2009

In this show, visitors could call a hotline number and request their own cheer, or watch others'. I sent back a cheer made in situ, via video within one week, and it would be added to the collection the screen. The research for this project included working with college and other professional cheerleaders. I also did a cheerleading workshop with Parisians and New Yorkers. Here's one:

Pot! Pot!
We like it a lot!
Legalize, don't criticize.
It can heal you, it can feel you.
There is no reason to conceal you.
Decriminalize POT!